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Beauty Industry

GEKA Names New VP of Sales

The supplier has a new vice president of sales for North America.

Arnaud Brilland has been appointed as GEKA’s new Vice President of Sales, North America, to further strengthen the supplier’s positioning in this market.

Brilland is a graduate of the French Automobile and Aeronautic engineering school (ESTACA), and began his career with the PSA group as an engineer in the Citroën competition team.

After four seasons on the world car championship rally circuits, Brilland moved to New York where he joined the former Rexam Packaging now Albéa group in 2008. During this time, Brilland gained his MBA in Management & Finance at New York University.

With his wide experience as Global Account Manager for the major cosmetics companies Arnaud Brilland will be a key member of the GEKA team. He will be based in New York and will be reporting directly to Jerôme de Prémare, GEKA Group Senior Vice President Sales & Marketing.

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